PLUS is the largest edibles brand in California and has been focused on leading the largest edibles category: gummies. This acquisition represents a strategic entrance for PLUS into a second edibles category, baked goods, allowing for greater market share in the edibles market. The baked goods category accounted for 13% of the overall edibles market in 2018, excluding tinctures, according to BDS Analytics.
GOOD is a premium edibles brand focused on creating delicious cannabis-infused brownies and baked goods. Committed to offering the best taste, flavor profile and quality without using additives or preservatives, GOOD’s products, including bite size brownies and pumpkin spice blondies, have been featured in Fortune, Vice Magazine and Eater.